Singapore – Carlsberg is cashing in on Chinese New Year festivity with a SGD 3 million ad campaign themed on the year of the Rabbit. The integrated campaign will run in print dailies such as the Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily and Today, as well as on radio, TV, outdoor and …
Are you running a pay-per-click (PPC) campaign? If you are, you may have heard about negative keywords. The use of a negative keyword list is very useful in filtering out unwanted traffic. In this column, I will help define negative keywords, how they work, and the benefits to using them. You might want to use …
This year started out with a bash, or what should probably be characterized as a lot of bashing, specifically on Google’s search quality. There’s been a ton of buzz about the deteriorating quality of Google’s search results over the last week: * Google’s decreasingly useful, spam-filled web search * Trouble in the house of Google …
US – A postman who delivered mail nude in freezing temperatures has been arrested. According to a police report, the 52 year-old postman had decided to deliver mail in the nude to cheer up a stressed-out female colleague. The postman from Milwaukee, Wisconsin, had managed to deliver the mail in freezing temperatures on 4 December …
Singapore – In light of new financial regulations, banks have plans to raise fixed pay for staff, a trend which Standard Chartered Bank Asia’s chief executive, Jaspal Bindra describes as “worrying”. In December, the European Union (EU) approved regulations that restrict how much senior bankers can receive in bonuses, in an effort to curb excessive …
SINGAPORE: The starting pay for fresh polytechnic graduates rose 5.3 per cent last year, to an average gross monthly salary of S$1,871. Post-National Service (NS) diploma holders earned an average gross monthly salary of S$2,183, an increase of about 2.5 per cent from 2009. During the economic downturn in 2009, post-NS diploma holders’ gross average …
WASHINGTON – NASA has spotted a tiny, rocky planet about the size of Earth doing a speedy orbit of a star outside our solar system, but its scorching temperatures are too hot for life, the space agency said on Monday. The exoplanet, named Kepler-10b, is the smallest-ever planet discovered outside our solar system, and was …
REVENUE from the integrated resorts (IRs) between April and November last year may have hit about $420 million but collections from other gambling activities have fallen. Second Minister for Finance Lim Hwee Hua said this in Parliament on Tuesday. Levies charged for entry at the IRs raked in $130 million for the Totalisator Board during …
Last year in 2010, internet business marketers saw a tremendous amount of innovation and growth in the social media and search space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive “Like” data access to Microsoft, and Google +1 has everyone guessing what’s …
The government will issue 3 per cent fewer COEs for the next six months. (AFP File Photo) The Government will be issuing fewer Certificates of Entitlement (COEs), according to Transport Minister Raymond Lim, who announced it in Parliament today. The Land Transport Authority (LTA) will make 22,368 COEs made available in the six months between …